Essential printing for your small business

Own a small business? If so, then you’ve probably learned that one of the most important components of success is effective marketing. Many business owners today rely almost exclusively on online marketing, but I’m here to tell you that there is still a good deal of offline marketing you should be doing if you want to maximize your exposure.

One of the prime ways to promote your business offline is by using printed products, like business cards, postcards, posters, banners, and brochures. Depending on your business, what exactly you choose to have printed may vary. But regardless of the type of business you run, you should be using some amount of printed marketing materials. Here are my thoughts on what printed materials you might want to use.

Business cards – These are absolutely essential for any business. If you are on a budget, you can get some nice business cards printed cheaply at online printing companies like Overnight Prints. At such sites, you can also rely on business card templates so you don’t have to come up with your own design. Be certain to use Overnight Prints coupons if you use this vendor.

Postcards – Postcards are terrific marketing tools for local businesses. They’re cheaper than regular letters and oftentimes have a lot more impact. Although they cost a bit more, the larger postcards are usually worth the extra cost, since studies have shown they get more attention.

Coupons – One great way to promote your business is to offer coupons. You can get them printed pretty cheaply at places like Overnight Prints, and have them included in mailing packets sent by organizations like Valpak.

Brochures – If you run a business that might require a bit of explaining, brochures are a perfect way to get the job done. Brochures can be relatively expensive, so if you are looking to save money, you might consider using flyers as well.

Always know what’s coming down the pike and plan ahead. I favor using online printing companies because they are cheaper and oftentimes allow you to use online coupons for extra savings. My favorite online printer at this time is Printplace. (You can read more about them at, where you can also get some promo codes). They print your materials very quickly and are competitively priced, and I’ve been satisfied with their quality of work.